Creating a great branded uniform is no easy task, but with a little bit of thought and creativity, it can be a lot of fun. Whether you're a small business owner or part of a large corporation, having a cohesive uniform that represents your brand is crucial for establishing a professional image and building trust with your customers!
When thinking about your Branded Merch, here are some tips to help you create a great branded uniform that your employees will love to wear:
-
Keep it comfortable
No one wants to wear a tight, scratchy uncomfortable uniform all day... You know that feeling when you get home and kick off. Here at Rock My Brand, we make sure that the materials we offer are ones we would wear day in, day out ourselves. Our aim is to offer super soft and durable sweatshirts / T shirts. -
Keep it stylish
Just because it's a uniform doesn't mean it has to be boring!! Look for ways to incorporate your brand's colours and logo into the design while still keeping it up to date and fashionable.
Consider adding accessory items like Custom Caps or even bags to make the uniform more trend led. -
Keep it practical
Your uniform should be practical for the job your team are doing. If they're working in a kitchen, for example, make sure the uniform has pockets for tools and is stain-resistant. If they're working outside, make sure it's waterproof and insulated.
-
Get creative with your branding
Don't be afraid to get creative with your branding... Yes we can totally embroider your logo on the breast pocket of a top! BUT! You could also have your tagline printed down the arm of your sleeve... If you are a nail artist, why not have your logo or business name embroidered on your sweatshirt cuff? Then when you take your Nail Selfies for socials, your brand name will be visible. The more creative you are, the more likely you & your crew will want to wear your custom merch and the less it will feel like a 'school uniform' -
Involve your Team!
Get your employees involved in the design process. Ask for their feedback and suggestions. After all, they're the ones who will be wearing the uniform, so it's important that they feel comfortable and confident in it. -
Add a personal touch
Consider adding a personal touch to the uniform, like having each employee's name embroidered on it. This not only makes the uniform more personal but also helps customers feel more connected to your employees.
One of our favourite uniforms that we have made was for Funky Laser. They requested to have 'Go for it' with a lightning bolt stitched onto the cuff of each sweatshirt to give a motivational boost to their team members - particularly handy during peak times!
-
Make it fun!
Creating a great branded uniform doesn't have to be all work and no play. Have some fun with it! Consider hosting a uniform design contest or throwing a launch party to celebrate the new uniforms. The more fun and exciting the process is, the more likely your team will be to embrace the new look.
In conclusion, creating a great branded uniform can require a lot of thought and effort, particularly if this is something that you want to have around for the long term, but it can also be a lot of fun.
By keeping it comfortable, stylish, practical, creative, involving your employees, adding a personal touch, and making it fun, you can create a uniform that not only represents your brand but also makes your Team proud to wear. So, go ahead and get creative – the possibilities are endless!
